Standing at the end of 2013, it is clear that mobile has won. But what does 2014 hold for us? Where do the big opportunities lie? Read more to find out what the pundits are saying. [...]
In Mobile Apps
Santa comes in January for app developers. That is to say, a seasonality for mobile apps seems to be emerging and it is in January. Find out why and how to leverage it to your advantage. [...]
In Mobile Apps
Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. [...]
In Analytics
It is a good time to be building mobile apps: Apple is expected to generate between $9.3 billion and $11.4 billion in revenue from the App Store in 2013. See details of how we came to that estimate inside. [...]
In Mobile Apps
Premium, Freemium and Subscription models are the 3 dominant pricing models in the App Store today. Freemium apps can generate hundreds of thousands of dollars a day and subscription businesses are highly valued because of guaranteed repeat business. What factors should you consider while deciding which way to go? [...]
In Monetization
Everyone loves quoting the d7 or d30 retention for their app. But what does it really mean? Depending on how it is defined, it can be a misleading number, and no better than a vanity metric. [...]
In Analytics
76% of all mobile app revenue was via in-app purchases earlier this year, up from 50% last year. But just having in-app purchases in your app is not enough to start generating revenue. Some planning and operational maneuvering is necessary to get the money flowing. [...]
In Monetization
