Estimating Apple’s App Store Revenue

It is a good time to be building mobile apps: Apple is expected to generate between $9.3 billion and $11.4 billion in revenue from the App Store in 2013. See details of how we came to that estimate inside. [...]

In Mobile Apps

Premium vs Freemium vs Subscription

Escalators and stairs

Premium, Freemium and Subscription models are the 3 dominant pricing models in the App Store today. Freemium apps can generate hundreds of thousands of dollars a day and subscription businesses are highly valued because of guaranteed repeat business. What factors should you consider while deciding which way to go? [...]

In Monetization

Complexities in Defining Retention Rate

people going out of the door

Everyone loves quoting the d7 or d30 retention for their app. But what does it really mean? Depending on how it is defined, it can be a misleading number, and no better than a vanity metric. [...]

In Analytics

Creating An In-App Monetization Plan

printing money

76% of all mobile app revenue was via in-app purchases earlier this year, up from 50% last year. But just having in-app purchases in your app is not enough to start generating revenue. Some planning and operational maneuvering is necessary to get the money flowing. [...]

In Monetization