All the important data we have published on the Mobile Ecosystem in our newsletter so far.
Newsletter in review: Data on Mobile Apps
All the important data we have published on Mobile Apps in our newsletter so far.
Newsletter in review: Data on Mobile Commerce
All the important data we published on Mobile Commerce in our newsletter so far.
Newsletter in review: Data on Mobile Games
All the important data we published on Mobile Games in our newsletter so far.
The Most Important Metrics Immediately After Launch
Deciding which metrics to track is simply deciding which questions you want to answer. And the key is in asking the right questions. […]
Complexities in Defining Retention Rate
Everyone loves quoting the d7 or d30 retention for their app. But what does it really mean? Depending on how it is defined, it can be a misleading number, and no better than a vanity metric. […]