Premium vs Freemium vs Subscription

Premium, Freemium and Subscription models are the 3 dominant pricing models in the App Store today. Freemium apps can generate hundreds of thousands of dollars a day and subscription businesses are highly valued because of guaranteed repeat business. What factors should you consider while deciding which way to go? […]

Creating An In-App Monetization Plan

76% of all mobile app revenue was via in-app purchases earlier this year, up from 50% last year. But just having in-app purchases in your app is not enough to start generating revenue. Some planning and operational maneuvering is necessary to get the money flowing. […]