Sell More In-App

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What Is Lattice

Lattice is a merchandising engine that plugs into your app to increase your in-app purchases and revenue.


Delivers insights on user behavior and preferences. Real-time and predictive analytics for monetization metrics & funnels.

Smart Merchandising

Transforms data to actions. Plugs in our proprietary personalization and behavioral algorithms to merchandise your in-app goods.


Converts free users to payers, drives repeat purchases, and generates revenue.

Find Out More

While we are in private beta, email us to find out more about how we can help you.

Or just leave us your email address below, and we will reach out to you:

Who We Are

We are veterans from the free-to-play games, online advertising and ecommerce industries. Experts in monetization, behavioral economics and personalization. We have built distributed systems for big data many times over.
Come talk to us!


Umang has worked in the revenue generating corner of the internet all his career. Before founding Lattice Labs, Umang product-managed revenue for Farmville (the largest social game with over $1 billion in lifetime revenue), and has held product and engineering roles in the advertising group at Amazon.


With a PhD in Distributed Systems from Georgia Tech, Vijay has been building large scale big data systems even before big data became a buzzword. Before founding Lattice Labs, Vijay architected online systems for healthcare at Castlight Health, built ad infrastructure at and was a founding engineer at Clickfox.